RubIt FAQs

Q: Why did Bobbie Cecere create Bobkat Naturals?
A: Bobbie Cecere invented Bobkat Naturals' first solid balm when her oldest son was an infant with eczema. It was difficult to find truly natural skin care products gentle enough for a baby, yet seriously healing for adults, so she created her own.

Q: What is Bobbie Cecere's background?

A: Bobbie Cecere has enjoyed a successful, multi-faceted career in sales, marketing, product development, and entrepreneurial activities. She is the founder of two commercial real estate companies and has served as President and Vice President of the Commercial Investment Division of the Greater Hartford Board of Realtors.

In 1991, she established BobKat Naturals, L.L.C. A veteran of the United States Air Force, Ms. Cecere holds a Bachelor of Science Degree from Central Connecticut State University and is working towards a masters degree in mental health counseling at Southern Connecticut State University.

Q: What is a Veteran Owned Small Business?

A: A company owned by a veteran, active duty military, reservist or service disabled veteran of the United States Army, Air Force, Marines, Navy, Coast Guard or National Guard. A Veteran Owned Small Business is unique in the fact that all their products and services are made by, sold by or serviced by United States military veterans.

To learn more about Veteran Owned Small Business click here!

Q: What are some of the natural ingredients in Bobkat Naturals' products?

A: We use only pure, natural plant based ingredients, selected especially for their healing properties.


Q: How do you use RubIt!®?

A: Our balm is designed to be removed from the liner like a bar of soap. Massage gently into all the places your skin needs it most.


Just "Pop it out!" and "Rub it in!"

"My hands are completely different this winter due to using [Rub It®] Gardener's Balm. I've introduced my family and friends to your products. Thank you!" -Cindy, Hampstead, MD

"I work in a bar and wash my hands 1,000 times each night. Rub It® keeps them soft and helps kill germs. My husband, who hates oily lotions, has begun using it. -Donna, Albequerque, NM

"I received your Dry Skin Balm as a gift and it works better than anything I have ever tried. I am a fisherman and my hands are always torn up. -Patrick, Springfield, OR

"This is the best dry skin balm I have ever tried! My 3 year old has exzema on her legs and buttocks. Rub It!® is the only product that has cleared it up completely! Thank you, Thank you!" -Denise, Brooklyn, NY

"I have badly chapped hands, and the only product that heals them is Rub It!® Dry Skin Balm. It leaves my hands oh so soft." -Rita, North Haven, CT

"I was amazed. Within 48 hours of using your Rub It!® Gardener's Balm there was a significant improvement. The crackes around my fingernails were finally healing and the pain was gone!" -Jan, Portland, ME